We deliver measurable, lasting results.

Affinity is a proven technology and business services leader. For nearly 15 years, we have used an inquisitive approach to understand the challenges and goals of each client. Together, we deliver valuable outcomes that move businesses forward.

Leaders from Fortune 500 companies trust us to find the right solutions to their complex business and technology challenges.

Working closely with our clients across the nation in a broad range of industries, we solve problems and help businesses transform.

We set out to be deliberately different. Our clients turn to us repeatedly for the benefits and results we bring to their businesses through our unique approach.



Deep Understanding



Deliberately Different




Leadership Team

Steve Schmidt

Chief Executive Officer

Steve Schmidt is the Chief Executive Officer and President of Affinity Inc. As one of Affinity’s founding partners, Mr. Schmidt has overseen many of the firm’s client relationships throughout Affinity’s development. His experience spans a variety of industries – banking, manufacturing, healthcare/life sciences, and professional services industries on a wide variety of strategic, organizational and technology engagements for senior management.

Mr. Schmidt began his Information Technology career in 1988 with IBM Global Services. Before choosing an entrepreneurial direction, Mr. Schmidt held executive positions with four different Information Technologies companies ranging from hardware services and managed services to business application development. Mr. Schmidt had responsibility for sales, marketing, development, financial management and services operations in the US.

Tom Keyes

Chief Delivery Officer

Tom is responsible for the delivery of all Affinity services. With over 33 years of experience in advancing organizations’ use of technology, Tom has established himself as a recognized expert in the areas of Strategic Plan development aligning IT to business, Portfolio and Project Management, and Technology Adoption designed to drive to business results more effectively and quickly through a concentration on end user adoption of business process changes.

Mr. Keyes is a proven expert in IT Strategic Planning, particularly in the disciplines of datacenter consolidation, change and control management, and service provisioning. He also has a proficient history in the design, implementation, and management of Centers of Excellence in the financial services industry to increase effectiveness in Project Management, Application Architecture, Mergers and Acquisitions, and Talent Management.

Kirk Hegna

Chief Financial Officer

Kirk is responsible for Affinity’s financial and administrative operations. He has been a leader of several technology-based organizations, all which experienced accelerated growth during his 30 year career.

Kirk has been a member of the executive team for a technology infrastructure company, a benefits process outsourcing company, a telecom business process outsourcing company and of course, Affinity. Other than the technology aspects, the comment element of these firms was their ability to successfully navigate 300+% revenue growth.


Processes drive business and technology is the machinery that brings all of that to life. Affinity is proud of its working partnerships with today’s finest technology providers. These partnerships help Affinity deliver on its never-ending commitment to align technology to results-oriented business operations and outcomes.

NLX, Inc. is fast becoming a transformational force in conversational artificial intelligence. This innovative partner offers solutions that allow organizations to easily build, curate, evolve, and manage natural-language, multimodal digital conversations that empower companies to meet high-service demands with highly consistent customer experiences.

Client Successes